Privacy Policy

We at POP PICS by FUJIFILM are pleased that you are visiting our app and website and thank you for your interest in our company, products and services. It is important to us that your privacy is protected whilst using our app and website. We collect, process and use personal data on our app and on our website ( in accordance with the applicable data protection laws, including in particular the Data Protection Act 2018 and the General Data Protection Regulation (EU) 2016/679 (GDPR).


The data controller in relation to any personal data that is collected through this app and this website is

St Martins Business Centre

St Martins Way
MK42 0LF

Email: [email protected]
POP PICS by FUJIFILM is a trading name of FUJIFILM

Collection and processing of personal data

In principle you can visit and use website and install our app without telling us who you are. Without further information from you we only collect and process certain technical information, including the name of your Internet Service Provider, the webpage from which you came to us and the pages that you visit on our website, or in the case of the app, including your device type and model, OS version and city & country location. This information is only used for purposes of provision of our app and website. This data is also analysed for statistical purposes, whereby you remain anonymous as an individual user.

We do not require any registration. We process your personal data based on your consent, for the performance of a contract or as necessary for the purposes of our legitimate interests, including for responding to your enquiries and to customise and improve our web offerings, products and services in accordance with your preferences (Art. 6 (1) (a), (b) and (f) GDPR).

Personal data is only collected if you provide us with this information, e.g. in order to purchase a product, and only processed and used for the provision of these personalised services, or in order to process your enquiries.

If you use personalised services we will use your personal data required for the provision of the services and thereafter it will be stored for a maximum of 30 days and will then be deleted save that data related to the transaction in relation to the sale of the Products is stored with our third party payment provider until expiry of the statutory retention periods under applicable tax and trade laws. We share your data with affiliated FUJIFILM companies if this is necessary to respond to your enquiries or if necessary for the provision of the services. We may forward enquiries regarding our products and services also to a distributor that is responsible for the relevant product or service category and region.

Use of our app and website

We collect personal data that you provide to us when placing your order through our app or when contacting us. The type of data we collect is obvious from the data input fields and upload features used on our app and website. Depending on the specific interface, upload features can require your consent and can contain links to other apps and websites. We indicate for relevant fields and file types whether the information is voluntary or is required to use our services.

Placing an order

When placing an order, we collect data on the goods you have selected, corresponding pricing information, picture files, information on gift options, third parties’ address information for delivery, any vouchers you might use, your billing and delivery address, and the selected method of payment and shipping. In connection with the fulfilment of orders we collect in particular information regarding payment, delivery and returns.

We use the information provided by you to process your order and to respond to other enquiries. After complete fulfilment of the contract, your data will be stored until expiry of the statutory retention periods under applicable tax and trade laws. Your personal data will only be used for other purposes if you have given your consent to the use of your personal data, if we are authorised or required to use your personal data for regulatory purposes, or if we reserved the right to use your personal data in accordance with applicable laws and as further described below.

Data transfer to perform a contract

For the performance of our contractual obligations, we can employ a third party that produces the ordered goods on our behalf and transfer data necessary for any such product to the third party. Such third party will be subject to strict contractual obligations to comply with our instructions and applicable data protection laws as our processor. We also transfer certain of your data to the carrier chosen for delivery to the extent necessary for delivery of goods to you or to the third party designated by you.

During the ordering process, Stripe, the provider of our payment service (“Payment Provider”) will, on our behalf, collect certain elements of your personal data to the extent necessary for payment processing. The Payment Provider will be subject to strict contractual obligations to comply with our instructions and applicable data protection laws as our processor in processing your payment. We only have access to a limited summary of the payment details you provide to the Payment Provider (for example last 4 digits of payment card number and card type). The Payment Provider also collects certain of your personal data as a data controller for their own purposes as described in their Privacy Policy which is available at . In particular you should note that if you tick the “Remember Me” function, the Payment Provider acts as a data controller in respect of your payment data in order to provide you with the facility to use your payment details when paying for items on other websites.

Credit check and scoring

We do not perform a credit check ourselves and do not use any credit scoring. However, credit checks and scoring can be performed by the Payment Provider.

Transfer to authorities

Any transfer of your personal data to authorities will only occur in accordance with mandatory laws.

Use of cookies on our website

We use cookies on our website.  Cookies are text files that are sent by a web server to the user’s browser in order to store information on the user’s device and/or computer via the browser that is being used, for example the user’s current IP address and information about the user. The next time the web server is accessed, the applicable data regarding the user is transmitted from the Cookie file. Some analytical tools that we use, like Google Analytics, use cookies to measure events and interactions on the website. You can deactivate the use of cookies via your browser settings at any time. Please note, however, if you do not accept cookies, you may not be able to use certain or all features of our website.

Website and App statistics tools and targeting

Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called cookies, i.e. text files that are stored on your computer or other device and that allow an analysis of the way you use our  website. The information generated by the cookie is usually transmitted to a Google server in the USA and stored there. Google complies with the EU-US Privacy Shield Agreement and is registered with the US Department of Commerce's ES-US Privacy Shield Program (for details and individual registrations go to However, if IP anonymisation is activated on this website, your IP address will be truncated by Google beforehand within member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. Google uses this information on our behalf to evaluate the use of our website by you, to compile reports on the website activities and to provide other services related to the website and internet usage to us.

Please note that we use the code "ga('set', 'anonymizeIp', true);” to ensure the anonymous collection of IP addresses (so-called IP masking). As a result, IP addresses are processed in shortened form, which means that direct personal reference can be excluded.

You can deactivate the use of cookies via your browser settings at any time. Please note, however, if you do not accept cookies, you may not be able to use certain or all features of our website. Furthermore, you can prevent the collection by Google of the data generated by the cookie and related to your use of this website (including your IP address) as well as the processing of such data by Google by downloading and installing the browser plug-in available under the following link

For more information about privacy in connection with Google Analytics, please visit:

We use industry standard GDPR compliant analytical tools in our app as set out below.  These tools are written into the code of the app and are used to measure and track certain events, for example button presses, pages viewed and products added and removed to and from the basket. The tools also capture certain data such as country, city, device model and device operating system. We use this data to improve our app, services, products and the entire user experiences. If as a user you do not want to share this data with us then do not use the app, or uninstall the app if you have already installed it.


The Mixpanel tool processes information in order to provide insight into how a user is using our app. Mixpanel shall process information sent by the end user identified through the tool. As an example, in a standard programmatic implementation, to utilize the tool, we may allow the following information to be sent by default as “default properties:”

Types of Personal Data
• City
• Region
• Country
• Time Zone
• Browser
• Browser Version
• Device
• Current URL
• Initial Referrer
• Initial Referring Domain
• Operating System
• Mixpanel Library
• Referrer
• Referring Domain
• Screen Height
• Screen Width
• Search Engine
• Search Keyword
• UTM Parameters (ie. any UTM tags associated with the link a customer clicked to arrive at the domain)
• Last Seen (the last time a property was set or updated)

For a full list of default properties see:
Additional detail regarding what information we may send to Mixpanel can be found here:


AppsFlyer’s Services enable advertisers and developers to attribute and track the performance of their advertising campaigns and applications, including their effectiveness, usage, installations and downloads. AppsFlyer also enables us to analyse data regarding our campaigns, applications and our prospective and actual end-users, including additional data received from AppsFlyer’s business partners, as further described below.

AppsFlyer the company has no direct relationship with our customers, or with any other individuals whose personal data we may process.

How We Use Data
The personal data collected or processed through AppsFlyer will be used for: (i) creating aggregate data and anonymous data (as specified below), (ii) providing the Services, and (iii) improving and maintaining our services. For example, we use such data to help diagnose problems with our servers, to diagnose and prevent fraudulent activity, to consider and develop new services and features and to improve the services and make them more useful.

By analysing the data we receive, we may compile aggregate data. Aggregate data is anonymous and is not linked to any personal data. Aggregate data helps understand trends and end user needs so that new services can be considered and so existing products and services can be tailored to end user desires.

The Types of Data We Collect
• Installs
• App Opened
• In-app events
• Tracking Deep Linking
• Tracking Revenue
• Conversion Data
• Button clicks
• Geographical location
• User Identifiers (Device ID, User ID, email addresses, IDFA & IDFV data)
• Track Uninstalls
• Track Push Notifications
• User Invite Tracking
• Time Between Sessions
• Opt-Out

Data security

FUJIFILM makes adequate technical and organizational security measures in order to protect your personal data from being misused and to prevent the loss of your data. Your personal data is saved in a secure operating environment that is not accessible to the public. All personal data provided by you in the course of registration or use of personalised services will be transferred in encrypted form in order to prevent misuse of the data by any third party.

Transfer, export and processing of the data outside the EU/EEA

Other than described herein, no transfer will take place to third parties outside the FUJIFILM Group. Personal data of users of our app and/or website from outside the EU/EEA can be transferred to affiliates of FUJIFILM or distributors outside EU/EEA that are responsible for the relevant product or service category and region.

External links

Our app and website can contain links to other apps and websites. Please be aware that FUJIFILM is not responsible for the privacy practices of such other apps and/or sites. We encourage our users to be aware when they leave one of our apps or websites and to read the privacy statements of each and every app and website that collects personal data. This privacy policy applies solely to information collected by our apps and/or websites.

Further information and contacts, information, corrections, blocking and deletion.

You can contact our data protection officer using the following contact information:

FUJIFILM UK Limited, Data Protection Officer, St Martins Business Centre, St Martins Way, Bedford, Bedfordshire MK42 0LF; E-Mail: [email protected]

You have the right to request from us access to and rectification or erasure of personal data or to restrict processing of your personal data or to object to such processing as well as exercising your right to data portability in accordance with the GDPR and applicable laws. Please contact the address given above by email or by mail.

You have the right to lodge a complaint with a competent supervisory authority in accordance with the GDPR and applicable laws if you consider that the processing of personal data relating to you infringes the GDPR. For this purpose, you can contact in particular the supervisory authority in the EU Member State of your habitual residence or the place of the alleged infringement.

FUJIFILM reserves the right to change, amend, or update this privacy policy. If we do decide to change our privacy policy, we will post the revised privacy policy. On return visits to our app or our website, please remember to review the privacy policy for any changes, since continued use of our app or our website after any posted revision indicates your consent to our use of your information in accordance with the changed, amended, or updated privacy policy.